# Perplexity AI Funding: Its Valuation & Investors

> NVIDIA is in talks to make a strategic investment in Perplexity AI at a valuation of $30 billion or more, reported in late August 2026. Here's what's known about the deal, the backers, and why it matters.

_[Wortins Blog](https://www.wortins.com/blog) · Published Monday, August 31, 2026_

**NVIDIA is in talks to make a strategic investment in Perplexity AI at a valuation of $30 billion or more**, according to reports from late August 2026 — though the size of the investment has not been disclosed.

Here's what's known about the talks, the backers involved, and why the number matters.

## What is Perplexity AI?

Perplexity is an **AI-powered search engine** built around cited sources and autonomous agents, positioned as a subscription-based alternative to traditional search. Founded in **2023** by **Aravind Srinivas**, Perplexity has also pushed beyond its own app: its assistant is integrated into Samsung's Bixby, giving it reach into more than **800 million devices**.

## The talks: a $30B+ valuation

What's known so far:

- **Investor:** NVIDIA (strategic investment; amount undisclosed)
- **Valuation:** $30 billion or more
- **Reported:** late August 2026

Perplexity's last confirmed round was a **Series E at a $20 billion valuation** in September 2025. A $30 billion-plus valuation less than a year later would mark at least a **50% increase** — though because neither the investment amount nor a formal round structure has been disclosed, this should be read as a valuation under discussion rather than a closed deal.

## Who is investing in Perplexity AI?

The reported investor is **NVIDIA**, making a strategic investment. This wouldn't be NVIDIA's first bet on Perplexity — it also **led Perplexity's Series B** back in January 2024, meaning this would be its second direct investment in the company.

## Why it matters

1. **It would cement Perplexity as a top-tier AI company.** A $30 billion-plus valuation puts Perplexity in rarefied territory, competing for capital and attention alongside OpenAI and Google.
2. **NVIDIA's interest follows its "compute landlord" pattern.** By investing directly in companies that will spend heavily on its hardware as they scale AI agents, NVIDIA secures long-term demand for its chips even as it backs the businesses using them — a dynamic also visible across the [biggest AI funding rounds of 2026](/blog/biggest-ai-funding-rounds-2026).
3. **It's a data point for AI search as a real business.** Perplexity has reported roughly $750 million in annualized revenue with 223% year-over-year growth, and is reportedly targeting a 2028 IPO — evidence that AI search can be more than a feature bolted onto a chatbot, in the same vein as the broader push into [AI agents funding in 2026](/blog/ai-agents-funding-2026).

Source: [Nvidia Discusses Perplexity Investment at $30 Billion-Plus Valuation](https://www.theinformation.com/articles/nvidia-discusses-perplexity-investment-30-billion-plus-valuation)

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## Frequently asked questions

### How much did Perplexity raise from NVIDIA?

The investment amount has not been disclosed. Reports from late August 2026 say NVIDIA is discussing a strategic investment in Perplexity at a valuation of $30 billion or more.

### What is Perplexity's valuation?

Perplexity is being valued at $30 billion or more in the reported NVIDIA talks, up from a $20 billion valuation at its Series E in September 2025.

### Who is investing in Perplexity?

NVIDIA is reportedly discussing a strategic investment. NVIDIA previously led Perplexity's Series B in January 2024.

### What does Perplexity do?

Perplexity is an AI-powered search engine with cited sources and autonomous agents, offering a subscription alternative to traditional search, with its assistant also integrated into Samsung's Bixby on more than 800 million devices.

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_Curated and written by [Wortins](https://www.wortins.com) — The daily AI briefing. Every story links to its original source; the "Wortins read" on each is our own original analysis. [About Wortins & our editorial approach](https://www.wortins.com/about)._