# Apple brings a fully revamped Siri built on Google's Gemini, but not to the EU

> After years of stumbles and delayed demos, Apple is finally shipping the reimagined Siri it has been promising, and the headline detail is who built the brains behind it. The new assistant, branded Siri AI, runs on Google's Gemini models rather than technology Apple developed alone, with some work happening on the device and the heavier lifting routed through Apple's Private Cloud Compute. The arrangement is a striking admission from a company that prizes doing everything in house. Rather than wait longer for its own models to catch up, Apple has leaned on a rival to make Siri competitive with the assistants people already talk to every day. Early testers have reportedly come away impressed, which would be a notable turnaround for a product that became shorthand for Apple falling behind in AI. There is a catch worth watching. The revamped Siri is not launching in the European Union, a gap that likely reflects the bloc's tougher rules on gatekeepers and data. For millions of iPhone owners elsewhere, though, the assistant on their phone is now quietly powered by Google.

_Section: [Daily AI Updates](https://www.wortins.com/daily-ai) · Source: The Decoder · Published Tuesday, September 15, 2026_

## Wortins' read

After years of stumbles and delayed demos, Apple is finally shipping the reimagined Siri it has been promising, and the headline detail is who built the brains behind it. The new assistant, branded Siri AI, runs on Google's Gemini models rather than technology Apple developed alone, with some work happening on the device and the heavier lifting routed through Apple's Private Cloud Compute. The arrangement is a striking admission from a company that prizes doing everything in house. Rather than wait longer for its own models to catch up, Apple has leaned on a rival to make Siri competitive with the assistants people already talk to every day. Early testers have reportedly come away impressed, which would be a notable turnaround for a product that became shorthand for Apple falling behind in AI. There is a catch worth watching. The revamped Siri is not launching in the European Union, a gap that likely reflects the bloc's tougher rules on gatekeepers and data. For millions of iPhone owners elsewhere, though, the assistant on their phone is now quietly powered by Google.

## Source

[Read the full story at The Decoder](https://the-decoder.com/apple-brings-a-fully-revamped-siri-built-on-googles-gemini-but-not-to-the-eu/)

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