# Bloomreach survey: AI shopping crosses tipping point, 41% prefer AI over brand websites

> A Bloomreach survey of 4,000 shoppers in the US and UK suggests AI has quietly become a default part of how people buy things. More than 75 percent said they had used tools like ChatGPT, Gemini or Claude to help make a purchase, and for the first time a plurality, 41.4 percent, said they prefer shopping through AI over going to a brand's own website, which drew 38 percent, a reversal from 2025. The uses are practical rather than futuristic: comparing product features, hunting for deals and finding inspiration. And satisfaction is high, with more than 80 percent saying the experience met or exceeded expectations and over half planning to lean on AI shopping more in the coming year. The survey comes from a commerce vendor, so treat the exact figures with some caution. Still, the direction is hard to dismiss. If the storefront people trust becomes a chatbot rather than a website, it upends how brands reach customers and who controls the moment of purchase.

_Section: [Daily AI Updates](https://www.wortins.com/daily-ai) · Source: Bloomreach · Published Thursday, July 23, 2026_

## Wortins' read

A Bloomreach survey of 4,000 shoppers in the US and UK suggests AI has quietly become a default part of how people buy things. More than 75 percent said they had used tools like ChatGPT, Gemini or Claude to help make a purchase, and for the first time a plurality, 41.4 percent, said they prefer shopping through AI over going to a brand's own website, which drew 38 percent, a reversal from 2025. The uses are practical rather than futuristic: comparing product features, hunting for deals and finding inspiration. And satisfaction is high, with more than 80 percent saying the experience met or exceeded expectations and over half planning to lean on AI shopping more in the coming year. The survey comes from a commerce vendor, so treat the exact figures with some caution. Still, the direction is hard to dismiss. If the storefront people trust becomes a chatbot rather than a website, it upends how brands reach customers and who controls the moment of purchase.

## Source

[Read the full story at Bloomreach](https://www.bloomreach.com/en/news/2026/from-novelty-to-necessity-new-bloomreach-consumer-survey-finds-shoppers-now-prefer-ai-tools-to-shop/)

## Related coverage

- [A look at why the oft-discussed predictions that AI will deliver double-digit GDP growth in advanced economies are extremely unlikely over the next 10-15 years (Ghosts of Electricity)](https://www.wortins.com/story/a-look-at-why-the-oft-discussed-predictions-that-ai-will-del-6241fa38) — [Techmeme](https://www.techmeme.com/260910/p10#a260910p10)
- [IBM and NASA release an open-source lunar foundation model](https://www.wortins.com/story/ibm-and-nasa-release-an-open-source-lunar-foundation-model-0522b9e8) — [The Next Web](https://thenextweb.com/news/nasa-ibm-lunar-foundation-model-open-source)
- [OpenAI launches ChatGPT Images 2.5 with faster editing](https://www.wortins.com/story/openai-launches-chatgpt-images-2-5-with-faster-editing-07e86379) — [TestingCatalog](https://www.testingcatalog.com/openai-launches-chatgpt-images-2-5-with-faster-editing/)
- [Microsoft has new AI privacy rules for schools](https://www.wortins.com/story/microsoft-has-new-ai-privacy-rules-for-schools-6e0b8ab0) — [The Verge](https://www.theverge.com/policy/992359/microsoft-aft-schools-ai-privacy)
- [Clearview AI Is Testing an AI Tool That Would Let Cops Unearth Your Life Online](https://www.wortins.com/story/clearview-ai-is-testing-an-ai-tool-that-would-let-cops-unear-8c573d0e) — [Wired](https://www.wired.com/story/clearview-ai-is-testing-an-ai-tool-that-lets-cops-instantly-unearth-your-online-activity/)
- [Top AI spenders cut per-employee costs by nearly 10 percent in August](https://www.wortins.com/story/top-ai-spenders-cut-per-employee-costs-by-nearly-10-percent--b31ffb0b) — [The Decoder](https://the-decoder.com/top-ai-spenders-cut-per-employee-costs-by-nearly-10-percent-in-august/)

---

_Curated and written by [Wortins](https://www.wortins.com) — The daily AI briefing. Every story links to its original source; the "Wortins read" on each is our own original analysis. [About Wortins & our editorial approach](https://www.wortins.com/about)._