# Delhi High Court bars misuse of AI deepfakes infringing Rajat Sharma's personality rights

> The Delhi High Court has ordered a halt to the misuse of AI generated deepfakes that infringe the personality rights of Rajat Sharma, one of India's best known television news anchors. The ruling bars others from deploying his likeness and persona in synthetic media without permission, extending long standing publicity rights protections into the world of generative AI. India's courts have become an unusually active venue for this kind of dispute, repeatedly stepping in to shield well known public figures from having their faces and voices convincingly faked and used to sell products or spread messages they never endorsed. Each order builds a bit more case law in a country with no comprehensive deepfake statute yet on the books. The case is a small but telling example of how personality and likeness rights, once a niche corner of celebrity law, are quietly becoming one of the front lines in regulating everyday AI abuse.

_Section: [Daily AI Updates](https://www.wortins.com/daily-ai) · Source: Bar and Bench · Published Saturday, September 12, 2026_

## Wortins' read

The Delhi High Court has ordered a halt to the misuse of AI generated deepfakes that infringe the personality rights of Rajat Sharma, one of India's best known television news anchors. The ruling bars others from deploying his likeness and persona in synthetic media without permission, extending long standing publicity rights protections into the world of generative AI. India's courts have become an unusually active venue for this kind of dispute, repeatedly stepping in to shield well known public figures from having their faces and voices convincingly faked and used to sell products or spread messages they never endorsed. Each order builds a bit more case law in a country with no comprehensive deepfake statute yet on the books. The case is a small but telling example of how personality and likeness rights, once a niche corner of celebrity law, are quietly becoming one of the front lines in regulating everyday AI abuse.

## Source

[Read the full story at Bar and Bench](https://www.barandbench.com/news/delhi-high-court-bars-misuse-of-ai-deepfakes-infringing-rajat-sharmas-personality-rights)

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