# EU Officially Enforces AI Act: Transparency Rules Go Live August 2

> The EU AI Act has moved from statute to enforcement. As of August 2, exactly two years after the law entered into force, the EU AI Office began policing a new wave of obligations, most visibly around transparency. Chatbots now have to tell you they are AI, deepfakes must be labeled, and AI-altered media needs machine-readable markings so downstream systems can flag it. The same date switched on duties for high-risk systems listed in the Act's Annex III, covering uses like hiring, credit and critical infrastructure. Crucially, the rules reach beyond Europe: any company serving EU customers, including US firms, has to comply with the transparency requirements and conformity assessments. This is the moment the Act stops being a talking point and starts carrying real compliance cost. Expect a scramble over what counts as an adequate disclosure or a robust content watermark, and expect Brussels to become the de facto global rule-setter again, much as it did with privacy under GDPR.

_Section: [Daily AI Updates](https://www.wortins.com/daily-ai) · Source: European Commission · Published Saturday, August 22, 2026_

## Wortins' read

The EU AI Act has moved from statute to enforcement. As of August 2, exactly two years after the law entered into force, the EU AI Office began policing a new wave of obligations, most visibly around transparency. Chatbots now have to tell you they are AI, deepfakes must be labeled, and AI-altered media needs machine-readable markings so downstream systems can flag it. The same date switched on duties for high-risk systems listed in the Act's Annex III, covering uses like hiring, credit and critical infrastructure. Crucially, the rules reach beyond Europe: any company serving EU customers, including US firms, has to comply with the transparency requirements and conformity assessments. This is the moment the Act stops being a talking point and starts carrying real compliance cost. Expect a scramble over what counts as an adequate disclosure or a robust content watermark, and expect Brussels to become the de facto global rule-setter again, much as it did with privacy under GDPR.

## Source

[Read the full story at European Commission](https://ec.europa.eu/commission/presscorner/detail/en/ip_26_1714)

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