# Farmers Embrace AI More Than Any Other Tech, McKinsey Says

> According to a McKinsey survey highlighted by Insurance Journal, farmers are adopting artificial intelligence faster than any other new technology, even after years of pulling back on other high-tech investments. Growers are turning to AI tools to help plan and manage operations, from deciding when to plant and irrigate to forecasting yields and managing costs across increasingly thin margins. The finding is striking because agriculture is often stereotyped as slow to change. In practice, farms generate enormous amounts of data from sensors, machinery, and satellite imagery, and AI is proving useful for turning that flood of information into practical decisions. The appeal is less about flashy automation and more about squeezing efficiency out of unpredictable weather, labor shortages, and volatile prices. It is a reminder that some of AI's most meaningful adoption is happening far from Silicon Valley. When an industry as cost-conscious as farming leans in, it suggests the technology is clearing a real return-on-investment bar rather than riding hype.

_Section: [Daily AI Updates](https://www.wortins.com/daily-ai) · Source: Insurance Journal · Published Wednesday, September 9, 2026_

## Wortins' read

According to a McKinsey survey highlighted by Insurance Journal, farmers are adopting artificial intelligence faster than any other new technology, even after years of pulling back on other high-tech investments. Growers are turning to AI tools to help plan and manage operations, from deciding when to plant and irrigate to forecasting yields and managing costs across increasingly thin margins. The finding is striking because agriculture is often stereotyped as slow to change. In practice, farms generate enormous amounts of data from sensors, machinery, and satellite imagery, and AI is proving useful for turning that flood of information into practical decisions. The appeal is less about flashy automation and more about squeezing efficiency out of unpredictable weather, labor shortages, and volatile prices. It is a reminder that some of AI's most meaningful adoption is happening far from Silicon Valley. When an industry as cost-conscious as farming leans in, it suggests the technology is clearing a real return-on-investment bar rather than riding hype.

## Source

[Read the full story at Insurance Journal](https://www.insurancejournal.com/news/national/2026/09/09/884469.htm)

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