# Klaviyo Acquires AI Startup Agency to Bolster Agent Capabilities

> Marketing software company Klaviyo is buying Agency, an AI startup, and installing its co founder Elias Torres as chief product officer. The plan is to fold Agency's team and technology into Klaviyo's own agent products, including its Composer and Customer Agent tools, to push further into autonomous customer service. Agency is not a small tuck in. The 25 person company had raised about $32 million from Sequoia, Menlo Ventures, and Felicis before the deal, and its people will now steer Klaviyo's bet that businesses want agents handling routine customer conversations from start to finish. The acquisition, expected to close in the third quarter with undisclosed terms, is a good example of where a lot of applied AI is heading. Rather than build agent stacks from scratch, established software firms are acquiring the talent and the tooling, betting that the real differentiator will be agents wired deep into the products companies already use.

_Section: [Daily AI Updates](https://www.wortins.com/daily-ai) · Source: Klaviyo · Published Friday, August 14, 2026_

## Wortins' read

Marketing software company Klaviyo is buying Agency, an AI startup, and installing its co founder Elias Torres as chief product officer. The plan is to fold Agency's team and technology into Klaviyo's own agent products, including its Composer and Customer Agent tools, to push further into autonomous customer service. Agency is not a small tuck in. The 25 person company had raised about $32 million from Sequoia, Menlo Ventures, and Felicis before the deal, and its people will now steer Klaviyo's bet that businesses want agents handling routine customer conversations from start to finish. The acquisition, expected to close in the third quarter with undisclosed terms, is a good example of where a lot of applied AI is heading. Rather than build agent stacks from scratch, established software firms are acquiring the talent and the tooling, betting that the real differentiator will be agents wired deep into the products companies already use.

## Source

[Read the full story at Klaviyo](https://www.klaviyo.com/newsroom/agency-elias-torres)

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