# Klaviyo launches marketing AI agents in public beta: Compose and Customer Agent

> Klaviyo has moved two of its AI marketing agents, Compose and Customer Agent, into public beta, opening them to any business on its platform after an early-access run with brands including Spanx, Dermalogica and AS Beauty. Compose is aimed at automating the grunt work of marketing content and campaigns, while Customer Agent handles customer interactions and service inquiries. The launch is a small but telling example of how agents are showing up in ordinary business software rather than in flashy demos. Klaviyo sits on a large amount of first-party customer data, and the promise is that these agents can act on it, drafting and sending campaigns or resolving support questions, with less manual setup. The open question is how much autonomy companies will actually grant. Marketing and customer service are places where a confidently wrong AI can do real damage to a brand, so the beta will be a useful test of whether these agents earn trust with genuine results or stay firmly on a human's leash.

_Section: [Daily AI Updates](https://www.wortins.com/daily-ai) · Source: Digital Commerce 360 · Published Thursday, July 23, 2026_

## Wortins' read

Klaviyo has moved two of its AI marketing agents, Compose and Customer Agent, into public beta, opening them to any business on its platform after an early-access run with brands including Spanx, Dermalogica and AS Beauty. Compose is aimed at automating the grunt work of marketing content and campaigns, while Customer Agent handles customer interactions and service inquiries. The launch is a small but telling example of how agents are showing up in ordinary business software rather than in flashy demos. Klaviyo sits on a large amount of first-party customer data, and the promise is that these agents can act on it, drafting and sending campaigns or resolving support questions, with less manual setup. The open question is how much autonomy companies will actually grant. Marketing and customer service are places where a confidently wrong AI can do real damage to a brand, so the beta will be a useful test of whether these agents earn trust with genuine results or stay firmly on a human's leash.

## Source

[Read the full story at Digital Commerce 360](https://www.digitalcommerce360.com/2026/07/01/klaviyo-launches-beta-for-marketing-ai-agents/)

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