# Meta Launches Muse Spark 1.1 Frontier Model at 75% Cost of OpenAI, Anthropic Rivals

> Meta is finally getting serious about selling AI, and its weapon is price. The new Muse Spark 1.1 frontier model lists at roughly 1.25 dollars per million input tokens and 4.25 dollars for output, undercutting comparable OpenAI and Anthropic pricing by around 75 percent. It marks Meta's real pivot toward an API-first business rather than just open-weight releases. The catch is capability. Muse Spark still trails GPT-5.5 on raw performance, and Meta's more advanced model, codenamed Watermelon, remains in development. So the play is explicitly value: good-enough intelligence at a fraction of the cost, aimed at developers watching their inference bills. The pricing is not charity. Meta has committed well over 100 billion dollars in AI capex, and cheap tokens are a way to buy volume and market share while the industry's broader price war, now spanning OpenAI, xAI and Meta, pushes the cost of intelligence relentlessly downward.

_Section: [Daily AI Updates](https://www.wortins.com/daily-ai) · Source: Yahoo Finance · Published Tuesday, July 14, 2026_

## Wortins' read

Meta is finally getting serious about selling AI, and its weapon is price. The new Muse Spark 1.1 frontier model lists at roughly 1.25 dollars per million input tokens and 4.25 dollars for output, undercutting comparable OpenAI and Anthropic pricing by around 75 percent. It marks Meta's real pivot toward an API-first business rather than just open-weight releases. The catch is capability. Muse Spark still trails GPT-5.5 on raw performance, and Meta's more advanced model, codenamed Watermelon, remains in development. So the play is explicitly value: good-enough intelligence at a fraction of the cost, aimed at developers watching their inference bills. The pricing is not charity. Meta has committed well over 100 billion dollars in AI capex, and cheap tokens are a way to buy volume and market share while the industry's broader price war, now spanning OpenAI, xAI and Meta, pushes the cost of intelligence relentlessly downward.

## Source

[Read the full story at Yahoo Finance](https://finance.yahoo.com/technology/ai/articles/zuckerberg-ai-model-costs-75-143516961.html)

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