# Nvidia confirms it will buy Hugging Face for $12.9 billion

> Nvidia has confirmed it will acquire Hugging Face for $12.93 billion, a move that would put the chip giant in control of the internet's central hub for open AI models. Hugging Face hosts around 3 million models and is used by more than 18 million developers, functioning as the default place the open-source AI community shares, downloads, and builds on models. The strategic logic is dense. Nvidia already sells the hardware most AI runs on, and owning Hugging Face would give it a commanding position in the software and community layer sitting directly above those chips, from model distribution to the tools developers reach for first. Notably, the platform reached roughly $150 million in annualized revenue, so the price reflects strategic value and ecosystem control far more than current sales. The obvious tension is neutrality. Hugging Face's appeal has been that it is an open, vendor-agnostic commons, and putting it under the largest AI hardware company will invite hard questions from developers and regulators about whether that openness survives new ownership.

_Section: [AI Funding Tracker](https://www.wortins.com/funding) · Source: TechCrunch · Published Saturday, September 5, 2026_

## Wortins' read

Nvidia has confirmed it will acquire Hugging Face for $12.93 billion, a move that would put the chip giant in control of the internet's central hub for open AI models. Hugging Face hosts around 3 million models and is used by more than 18 million developers, functioning as the default place the open-source AI community shares, downloads, and builds on models. The strategic logic is dense. Nvidia already sells the hardware most AI runs on, and owning Hugging Face would give it a commanding position in the software and community layer sitting directly above those chips, from model distribution to the tools developers reach for first. Notably, the platform reached roughly $150 million in annualized revenue, so the price reflects strategic value and ecosystem control far more than current sales. The obvious tension is neutrality. Hugging Face's appeal has been that it is an open, vendor-agnostic commons, and putting it under the largest AI hardware company will invite hard questions from developers and regulators about whether that openness survives new ownership.

## Source

[Read the full story at TechCrunch](https://techcrunch.com/2026/09/03/nvidia-confirms-it-will-buy-hugging-face-for-12-9-billion/)

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