# Primero Raises $12 Million Seed to Deploy AI Agents for Latin American Enterprises

> Primero, a Mexican startup positioning itself as Latin America's AI transformation company, has raised 12 million dollars in seed funding co-led by Kaszek and General Catalyst, with angel backing from executives at FEMSA, Bimbo, and Aeromexico. Its core product, Primia, connects the tangle of disparate systems inside large companies and deploys AI agents to automate complex tasks across them. Primero is going after a decidedly unglamorous but valuable problem: the legacy software that runs big enterprises, which rarely talks to itself and traps huge amounts of manual work. Early clients reportedly include SEDECO, Kimberly-Clark Mexico, Terpel, and SmartFit, a mix that suggests real appetite among established regional players. The raise is also a marker for Latin America's AI scene, which has trailed the US and China in funding and attention. Landing two heavyweight investors like Kaszek and General Catalyst at the seed stage signals that agentic automation aimed at regional enterprises, in Spanish and tuned to local systems, is starting to look like a market of its own rather than an afterthought.

_Section: [AI Funding Tracker](https://www.wortins.com/funding) · Source: Business Wire · Published Thursday, August 27, 2026_

## Wortins' read

Primero, a Mexican startup positioning itself as Latin America's AI transformation company, has raised 12 million dollars in seed funding co-led by Kaszek and General Catalyst, with angel backing from executives at FEMSA, Bimbo, and Aeromexico. Its core product, Primia, connects the tangle of disparate systems inside large companies and deploys AI agents to automate complex tasks across them. Primero is going after a decidedly unglamorous but valuable problem: the legacy software that runs big enterprises, which rarely talks to itself and traps huge amounts of manual work. Early clients reportedly include SEDECO, Kimberly-Clark Mexico, Terpel, and SmartFit, a mix that suggests real appetite among established regional players. The raise is also a marker for Latin America's AI scene, which has trailed the US and China in funding and attention. Landing two heavyweight investors like Kaszek and General Catalyst at the seed stage signals that agentic automation aimed at regional enterprises, in Spanish and tuned to local systems, is starting to look like a market of its own rather than an afterthought.

## Source

[Read the full story at Business Wire](https://www.prnewswire.com/news-releases/primero-launches-as-the-ai-transformation-company-for-latin-america-302859100.html)

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