# Simile raises $200M Series B at $2B valuation for synthetic user simulation

> Simile has raised a 200 million dollar Series B at a 2 billion dollar valuation, announced July 30 and led by Greenoaks, with Index Ventures, Hanabi, Bain Capital, and CVS Health also participating. The round lands just five months after the company's 100 million dollar Series A, a remarkably fast markup. The startup builds what it calls AI agentic twins, synthetic users designed to replicate and predict how real consumers behave. The pitch is essentially market research at machine speed: instead of recruiting focus groups or running slow surveys, companies can simulate audience reactions to products, messaging, or designs using agents that stand in for real people. The investor list, especially the presence of a healthcare giant like CVS Health, hints at how broadly this could apply, from retail to medicine. Whether synthetic respondents can truly stand in for messy human behavior is the open question, but the speed and size of this raise show how much appetite there is to find out.

_Section: [AI Funding Tracker](https://www.wortins.com/funding) · Source: TechCrunch · Published Sunday, August 2, 2026_

## Wortins' read

Simile has raised a 200 million dollar Series B at a 2 billion dollar valuation, announced July 30 and led by Greenoaks, with Index Ventures, Hanabi, Bain Capital, and CVS Health also participating. The round lands just five months after the company's 100 million dollar Series A, a remarkably fast markup. The startup builds what it calls AI agentic twins, synthetic users designed to replicate and predict how real consumers behave. The pitch is essentially market research at machine speed: instead of recruiting focus groups or running slow surveys, companies can simulate audience reactions to products, messaging, or designs using agents that stand in for real people. The investor list, especially the presence of a healthcare giant like CVS Health, hints at how broadly this could apply, from retail to medicine. Whether synthetic respondents can truly stand in for messy human behavior is the open question, but the speed and size of this raise show how much appetite there is to find out.

## Source

[Read the full story at TechCrunch](https://techcrunch.com/2026/07/30/synthetic-user-startup-simile-raises-200m-at-2b-valuation-5-months-after-100m-series-a/)

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