# TwelveLabs raises 100 million dollar Series B to build video superintelligence

> Video has lagged behind text and images in the AI race simply because it is so much harder to index and reason over. TwelveLabs is betting that turning raw footage into structured, searchable intelligence becomes its own category, not just a feature bolted onto search. The involvement of Amazon and Red Bull Ventures alongside financial backers hints at real enterprise pull from media, sports, and security customers rather than pure hype.

_Section: [AI Funding Tracker](https://www.wortins.com/funding) · Source: GlobeNewswire · Published Sunday, July 5, 2026_

## Wortins' read

Video has lagged behind text and images in the AI race simply because it is so much harder to index and reason over. TwelveLabs is betting that turning raw footage into structured, searchable intelligence becomes its own category, not just a feature bolted onto search. The involvement of Amazon and Red Bull Ventures alongside financial backers hints at real enterprise pull from media, sports, and security customers rather than pure hype.

## Source

[Read the full story at GlobeNewswire](https://www.globenewswire.com/news-release/2026/07/01/3320545/0/en/twelvelabs-raises-100-million-in-series-b-funding-to-build-video-superintelligence.html)

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_Curated and written by [Wortins](https://www.wortins.com) — The daily AI briefing. Every story links to its original source; the "Wortins read" on each is our own original analysis. [About Wortins & our editorial approach](https://www.wortins.com/about)._