# Worldmodeldata Raises 7 Million Pounds to Turn Video Games Into AI Training Data

> World models need enormous amounts of physics rich, interactive data, and video games already simulate exactly that at scale. Sourcing this data through licensing deals with game studios instead of scraping the web could sidestep a lot of the copyright fights hounding other AI training data companies. A Cambridge startup chasing a million hours of gameplay data shows how specific and scrappy the race for robotics and autonomous vehicle training data has become.

_Section: [AI Funding Tracker](https://www.wortins.com/funding) · Source: Tech.eu · Published Tuesday, July 7, 2026_

## Wortins' read

World models need enormous amounts of physics rich, interactive data, and video games already simulate exactly that at scale. Sourcing this data through licensing deals with game studios instead of scraping the web could sidestep a lot of the copyright fights hounding other AI training data companies. A Cambridge startup chasing a million hours of gameplay data shows how specific and scrappy the race for robotics and autonomous vehicle training data has become.

## Source

[Read the full story at Tech.eu](https://tech.eu/2026/07/06/worldmodeldata-lands-ps7m-to-turn-gaming-data-into-ai-training/)

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